Lesson Plan for J.S.S 3 (Age 13)
Subject: Cultural & Creative Art
Class: J.S.S Three
Week of the Term: 1st Week
Topic: Package Design
Sub-topic: Meaning of package design, methods of package design, functions of package design
Instructional Objectives
At the end of the lesson, students should be able to:
- Define package design and explain its meaning.
- Identify and describe methods of package design.
- List and discuss the functions of package design.
Entry Behaviour
Students should have prior knowledge of common packaging materials used in daily life.
Instructional Materials
- Cardboard paper
- Poster colours
- Scissors
- Masking tape
Reference Materials
- Ukponmwan, S. F., & Okafor, R. T. (2019). Creative Art for Junior Secondary Schools. University Press.
- Chiemeke, S. C., & Okechukwu, N. (2020). Basic Music and Creative Art for Secondary Schools. Galaxy Publishers.
Content
What is Package Design?
Package design refers to the process of creating the look and feel of a product’s packaging. It involves designing the outer material that contains a product, ensuring it is both functional and attractive. Package design can include elements such as color, shape, size, and graphics. It’s the first thing a customer sees when they look at a product, so it plays a big role in attracting attention and influencing purchasing decisions.
Methods of Package Design
- Sketching and Conceptualizing: The first step is to brainstorm ideas. Designers often sketch their ideas by hand or use design software to create different concepts. This helps explore the best design direction for the product.
- Prototype Development: After selecting a concept, designers create prototypes to test how the packaging will look and function in real life. This helps in checking the fit, strength, and appearance before mass production.
- Graphic Design and Artwork: Graphic designers add artwork to the package, including logos, labels, product information, and images. The colors, fonts, and graphics are chosen to make the packaging visually appealing and communicate the product’s message effectively.
- Material Selection: The type of material used for the packaging (cardboard, plastic, glass, etc.) is important. Designers choose materials that are durable, cost-effective, and suitable for the product inside.
Functions of Package Design
- Protection: The primary function of packaging is to protect the product from damage during transportation, handling, and storage. It keeps the product safe from external elements like moisture, light, and air.
- Information: Package design provides important information about the product, such as ingredients, instructions, expiration date, and safety warnings. It ensures that consumers understand how to use the product safely.
- Attraction: An attractive design draws attention and makes the product stand out on store shelves. It’s often the key factor that influences a customer’s decision to purchase a product over others.
- Brand Identity: Packaging helps communicate a brand’s identity and values. Consistent use of colors, logos, and design elements across different products strengthens the brand’s image and helps consumers recognize the product.
- Convenience: Well-designed packaging makes it easier for consumers to open, use, and dispose of the product. For example, resealable bags or easy-pour spouts add to the convenience factor.
Step 1: Introduction
Lesson Presentation (Step-by-Step Procedure)
Others removed.
